-
The use of clear, simple, and
concise sentences.
-
Pictures or symbols
-
The use of particular words or
letters.
Short functional
text (SFTs) can be in the form of advertisement, invitation, caution,greeting card, shopping list, etc.
Types of
Short Functional Texts
1. ADVERTISEMENT
·
Meaning of
Advertisement:
A.
Advertisement is
the act of advertising.
B.
Advertisement is
a notice, such as a poster or a paid announcement in the print, broadcast, or
electronic media, designed to attract public attention or patronage.
C.
Advertisement is
any public notice, as a printed display in a newspaper, short film on
television, announcement on radio, etc., designed to sell goods, publicize an
event, etc.
D.
Advertisement is a public promotion of some
product or service.
·
The
Characteristics:
a)
Strategically
sound
Every
great advertisement is carefully directed to a certain audience, it is driven
by specific objects, its message is crafted to speak to that audience's most
important concerns, and it is run in media that will most effectively reach
that audience.
b)
Have an original
creative concept
The
creative concept is a central idea that gets the attention and prevails in the
consumer's mindset. A concern of creative thinking drives the entire field of
advertising. Planning the strategy calls for creative problem solving, research
efforts are creative; the buying and placing of the advertisements in the media
(newspapers / television) are creative.
c)
Use exactly the
right execution for the message
Good
advertisers know that how a message is conveyed is just as important as what is
being said in the advertisement. What is said comes from the strategy; whereas
how the message is conveyed is a product of creativity and execution
·
Function of
advertisement:
a.
Promotion
b.
Communication
c.
Information
·
Commercial
Advertising
Commercial advertising media can include radio,
cinema and television ads, web banners, mobile telephone screens, shopping
carts, bus stop benches, magazines, newspapers, posters,etc. Any place an
"identified" to deliver their message through a medium is commercial
advertising.
In
making an advertisement keep the following points:
a.
Language of
advertisement :
a)
Using the
correct or suitable words.
b)
Using the
interesting and positive expression.
c)
Text of
advertisement should be directed to the goals.
b.
Content of
advertisement :
a)
Objective and honest.
b)
Brief and clear.
Example
Nasi Jamblang
If you visit Bogor city, don’t
forget to drop in our restaurant. We will serve you some special food of
Cirebon, especially ‘Nasi Jamblang’ and also the other delicious foods. With a
good flavor of special Jamblang Rice, you will not forget how tasty this Jamblang
rice. Visit us Bogor Special Restaurant, Kartini Street No 1. The taste of
Cirebon, we are the experts. Call us 08132456789
2.
INVITATION
·
The meaning of
Invitation:
A)
Invitation is
the requesting of a person's company.
B)
Invitation is as
an invitation to a party, to a dinner, or to visit a friend.
C)
Invitation is an
inviting to come somewhere or do something.
D)
Invitation is
the message or note used in inviting.
E)
Invitation is a
spoken or written request for someone's presence or participation.
The function of
invitation is to ask some one to go to a place or to do something. We usually use
the “invitation” in our daily life, for example if we want to hold an event
like a birthday party . We use the invitaion and if we want some one to do
something , like if we want our friend to help us. We use the invitation too.
There are 2 types of Invitation:
A)
Invitation
Formal:
Formal
Invitation is the official invitation usually written reply came from such
institutions and companies etc.
B)
Invitation
Informal:
Informal
invitation is not an official invitation written or oral and this invitation is
usually given to friends, family and others
Example :
3. Caution
Caution is written or printed statement that gives
information or a warning to people against certain acts in avoiding
danger
The purpose :
a) To give instruction/to
instruct people
b) To give
direction
c) to ask
people to
d) to
advice/to suggest/to recommend people to
e) to warn/to
give warning
4. GREETING
Greeting card is a letter (usually decorated with pictures)
that are used to congratulate, pray for someone, and so on. The form of
greeting cards such as greeting cards, greeting card grief / sympathy and
get-well greeting cards.
The important things :
a)
Who is the sender who sent cards
b)
What is the author's purpose to send a card
c)
What is the relationship and the sender sent
d)
Why does the author to send a card
Example;
5.
SHOPPING LIST
Meaning
of shopping list
A shopping list is a list of items needed to be
purchased by a shopper, a list that you make of all the things you want to
buy when you go shopping. The list may
be compiled immediately before the shopping trip or incrementally as shopping
needs arise throughout the week. The shopping list itself may be a scrap piece
of paper or something more elaborate.
Example:
CONCLUSION
a. Short functional text is a type of text of
which primary function is to convey particular information to readers/hearers.
b. This
type of text is characterized by the use of simple, concise sentences,
particular words, expressions, and symbols to make the information easily
understood or remembered by the readers/hearers.
c.
This chapter only covers some types of short
functional texts, such as advertisement, invitation, caution,greeting cards,and
shopping list. 
Tidak ada komentar:
Posting Komentar